NetFlix is such a great service.

Here is how it works:

• You create a list of movies you want from their lists.
• When a movie on your list is available, they ship the movie to you.
• When you’re done with the movie, you mail it back via the envelope it came in (no stamps required).
• They will then ship you the next item on your list.

You are not just limited to 1 movie at-a-time too, you can actually receive up to 8 movies at-a-time! (by paying more of course). Except for the most basic plan, there isn’t a limit to how many movies you can receive each month.

If you do the math and compare with other rent-a-movie services, you are actually saving money by using NetFlix.

3 DVDs from Hollywood Video = $13.
3 DVDs at-a-time plan at NetFlix = $18.


3 DVDs twice a month at Hollywood Video = $26/month.
3 DVDs at-a-time plan at NetFlix = $18/month.


So as long as you watch more than 3 movies a month while on the NetFlix plan, you will be saving money.

Even better is that the speed at which you receive the DVDs from NetFlix is phenomenal! You mail one back today, you get it within 1 or 2 business days!

NetFlix has gotten so popular that it’s user base has grown exponentially.

Now for my question.

Is it possible for a service such as NetFlix to exist in Asia?

Unfortunately, I think not.

The problem is piracy.

Take a look at one of my previous writings about piracy in Malaysia as an example.

Why would a bargain-hunting consumer pay to rent movies when they can own a copy (although illegal) of those exact movies?

The cost of a pirated DVD movie (of decent-good quality, lower quality movies cost lower) in Malaysia is only about US$1.97 (converted at RM3.55 = US$1).

Is it even possible for a service such as NetFlix to compete on the basis of price?

It is a shame that due to piracy, such a great service will most probably never see light in Asia. Instead, we (in Asia) will have pirated movie vendors (image to the right).